Fernando Beletini

UX UI Design System AI Enthusiast Art Direction Photography

With over a decade of experience, I create meaningful, purpose-driven experiences that bridge people and technology with intention and impact.

Currently as Snr. Product Designer at Devoteam Creative Tech, I intensely worked to design ERAKULIS®, an All-in-One Wellness Platform founded by Cristiano Ronaldo. My role included co-designing the App (iOS & Android), landing pages, website, and a multi-platform design system. I also contributed to communication materials, and co-directed a photoshoot with Cristiano Ronaldo in Riyadh, Saudi Arabia.

On this journey I also worked on a wide variety of projects for:

EDP Comercial, Glintt Global, Smart Energy Lab, Ageas Seguros, Lusíadas Saúde, Mundo Abreu Viagens, UNICEF Portugal, Habitat Invest, MovSaúde, AESE Business School, GD Banco de Portugal, Médicos do Mundo, Sheraton Cascais, Inspira Santa Marta Hotel, Vila das Rainhas, Casas de Portugal, Ridan Hotels, Meirinho Biológico, and many more.

I'm delighted by memorable brand & digital products experiences that are both attractive and functional

Digital Product Design

I design scalable, user-centered digital products that turn complexity into clarity and deliver measurable business impact. From discovery to delivery, I focus on systems, usability, and long-term product evolution.

(Digital + Print) Art Direction

I help brands express who they are through cohesive visual direction across digital and physical touchpoints, ensuring consistency, relevance, and emotional resonance across every interaction.

Photography & Post-Production

I use visual storytelling to bring depth, emotion, and intention to brands. When aligned with interface design and communication strategy, imagery becomes a powerful tool for trust and memorability.